The Florence Hat

For the Air Goddess — the one who keeps her best work where only she can see it.

100% Australian wool, a renewable and biodegradable thing to begin with, and then an artist's illustration of florals and a butterfly hand-applied to the underside of the brim. Nobody sees it but you and whoever you tilt your head toward. Hat bodies come from a partner factory in China; all shaping, artwork and primary labor happens at the Wild As Heck warehouse in Missouri.

The pencil brim runs 10 cm, wide enough for real sun, with a slightly rolled edge that holds its shape. The internal band adjusts down, so the size you choose can be taken in without a fight. Made for the festival and the long walk back to the car.

100% Australian wool · Pencil brim, 10 cm · Hand-applied illustration beneath the brim · Adjustable internal band · Last one — 57 cm (S/M)